So, this one came into myself and my designing partner in crime Seán Smyth at pretty short notice (Don’t they always) which meant coming up with the concept a time sensitive and exciting challenge.
The initial concept was to educate easyJet travellers about the homestay as an accommodation option. The likelihood is that flyers have already booked somewhere to stay, so this was about inspiring them for their next trip away.
The second ad was along the same lines, an awareness campaign educating travellers about the Homesaty.com brand.
For our final execution, we wanted to show the benefits of staying in a homestay rather than an empty hotel room. We uncovered insights such as the fact that one key easyJet flyer is travelling for business and that they tend to have rooms already booked, we played with the idea that they’ll know better next time.
